Los Angeles Public Relations » campaign

Starting a Public Relations Campaign

admin — Fri, 23 Apr 2010 22:49:18 +0000

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Treat a Charity Fundraiser as a Public Relations Campaign

admin — Fri, 23 Apr 2010 14:49:01 +0000

Raising funds for charities, schools and worthy organizations is not easy. The fact is that raising money takes a tremendous amount of time, effort, money and organization. And unless there is a donor who is bequeathing or giving funds directly, the process of fundraising is arduous.

The overwhelming effort to raise funds is easier if a charity is willing to plan and train like a professional operation, with a special emphasis on treating the fundraiser like a public relations campaign.

Many charities raise money each year by holding functions that serve as a primary means of financing the operations of the cause. And this “annual function” is not without great effort. Many people are involved with a management team leading the effort. Hours are spent before and after normal hours to plan and coordinate the fundraising campaign. Thus, recruiting of volunteers is a taxing effort. Without the proper amount of support, the effort will not have the impact expected.

The logistical support of the fundraiser is essential. As part of the planning process, the management needs to ensure that the proper and commensurate amount of supplies is procured. And if an item is being sold to raise funds, there has to be an adequate supply to satisfy orders. Furthermore, any support team needs the ancillary supplies to support the selling of product, be it forms, pens and promotional literature.

Training of the support staff is essential. Any charity is concerned with not only representing itself well before the public; but, the added burden of asking for money heightens this issue. Support staff, those who are asking for donations, must not only know the mission and objectives of the charity, but they must be able to adequately articulate why money is being requested. This may necessitate that the support staff has a “script” to follow. This script will go a long way to alleviating any fears or intimidation of speaking to complete strangers and asking for money.

Those asking for money must also know what they are selling and any representations made on behalf of third party suppliers. Whether magazine companies, candy suppliers or gift companies, these businesses should be represented honestly. A script is ideal for explaining what the donor is getting for any financial donation. This may require that the support staff be prepared to answer questions. And in the event an answer is not known, it is best to state, “I do not know,” and then find out.

Given the advent of the internet, fundraising may be easier, but the effort expended to raise funds is still intensive. In the end, a fundraiser is tantamount to a public relations campaign. Thus, the charity must ensure that it protects its good name and extends a genuine degree of good will when asking for funds.

Most donors do not mind supporting a worthy cause. But, when there are so many charities competing for limited dollars, the organization that gives the extra effort with planning, organizing, logistics, training and selling is well served.

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Using a Public Relations Campaign to Build Your Business

admin — Fri, 23 Apr 2010 02:49:11 +0000

When starting and establishing any kind of company or corporation, the actual process can be very adventurous and sometimes even quite challenging for many people throughout the world. It can be a very scary process, but also very rewarding and satisfying if performed in an effective and organized way. With the implementation of a new company comes many different kinds of challenges and complexities that can be overcome through the proper structuring and regulating of the actual company.
Entrepreneurs should always remember that, in order to establish any kind of successful company, they must use the principle of delegation, which is one of the most important strategies that a person can use. Delegating different responsibilities and tasks to various people within the company prevents many problems and headaches that would otherwise arise if the owner took full responsibility that happens within a new business. Business owners of companies that fail too often try to do everything themselves and soon become overwhelmed and stressed with all the necessary tasks that they must perform.
You cannot take full responsibility for all the things that must be accomplished within the business, but instead you must have the ability and vision of allowing everyone to participate in the functions and affairs of the company. Smart and successful business leaders know how to use this principle and apply it to their regulating and maintaining of their own companies.
Decide how to best structure your company or business and then figure out how to separate the various tasks that need to be performed. Even though each type of business is different and unique, they often divide up the necessary task of a company into similar subgroups and divisions. Some of these different divisions include a research group, an advertising and marketing group, a production team, as well as many other groups that help spread out the company’s enormous work load.
The public relations division is probably one of the most crucial groups within any kind of business. These important people help to promote the name and reputation of the company to as many people as possible through the community, state, country, and even the world. The public relations group use important techniques that help the overall business to grow in finances and to also obtain an increased number of customers.
The public relations division utilize many different kinds of techniques so that the business can be very effective and also to achieve their goals and objectives. The first thing that the group must do is to determine how much of a budget that it has to use. With a knowledge of the amount of money that they can use, the group can then organize and plan what exactly they are going to do.
Another crucial thing that the public relations division must accomplish is to decide what kind of an audience or customer base they are going to target. With the customers in mind first, the group will be able to come up with other successful marketing campaigns that cater to the needs of the people they are targeting. Effective ads attract customers who need the company’s products and services.

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I Can’t Afford a Publicity/Public Relations Campaign — Can I?

admin — Tue, 20 Apr 2010 22:49:37 +0000

It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own.”
Over the past several months, I have been conducting an informal survey among entrepreneurs and business owners who have contacted me about my services. I have found that due to their lack of information or knowledge on the topic, many businesses typically over-estimate or over-budget the cost of a prospective public relations/publicity campaign. During my PR consultation with them, I asked: “How much do you think it will cost to launch a solid, effective PR/publicity campaign for your product/business?” Of the 102 people I’ve queried:
· 11% – Thought a professional PR campaign would cost $10,000+ per month
· 32% – Thought a professional PR campaign would cost $5,000-$10,000 per month
· 39% – Thought a professional PR campaign would cost $3,000-$5,000 per month
· 12% – Thought a professional PR campaign would cost $1,000-$3,000 per month
· 6% – Thought a professional PR campaign would cost less than $1,000 per month
The truth is — you can get a publicity/PR campaign in all of those price ranges. What you get for your money and how effective the campaign will be is the real question. It is true that the more you pay the more you get. But getting the most publicity/PR exposure doesn’t mean you have to get most expensive PR agency or specialist.
A good rule of thumb is to align yourself with a PR business that best reflects your business size. Most times their rates will be in line with your prospective PR budget. If you are a small business owner with two employees, you need not hire a high-dollar PR agency with dozens of employees. Find a PR business whose office size and capabilities closely resemble your business.
Case in point — there is a large PR agency in a fancy building downtown a few miles from my office. Frankly, we are not even competition to each other – in fact we have even referred clients to each other. Why? They typically work with large corporations and implement campaigns of around $10,000 per month. My business works with small/medium-sized businesses. Mechanically, the downtown firm and my business do the same thing when it comes to PR campaigns: professional media release composition; extensive media market research; articulate personalized distribution to the media; months of media relations (article placements/interview scheduling/media request fulfillment, clipping/tracking of media placements, etc.).
Signing up with the big firm doesn’t mean you’ll necessarily get an experienced associate working on your campaign. So are you getting what you are paying for? A friend of mine who works at a major PR firm gave me the following breakdown of billing fees in his office:
· Interns/Junior Executives – bill at $75 / hour
(Very little, if any professional experience)
· Account Executives – bill at $100 – $125 / hour
(1-3 years of professional experience)
· Senior Account Executives – bill at $125 – $200 / hour
(Multiple years of professional experience. Agency decision makers.)
Compare those prices to many small PR shops or individual PR specialists. Many have started their own PR businesses after years of experience in the industry and typically charge $50 – $100 per hour to professionally launch and maintain your campaign. Many times, you can get a seasoned PR veteran who will work directly with you and your staff for cheaper than the “Intern/Junior” executive rate at a downtown firm.
However, one word of advice — when choosing a smaller firm or individual to do your PR, make sure they have the same tools that the bigger agencies do: updated media lists/contacts; personalized media distribution capabilities; professional clipping/tracking services to get copies of each of your media placements (articles, tapes from TV/radio shows) as well as the intangibles of expert communication/media relations skills and professional pitching prowess. If they are cheaper, but don’t have all the tools to help you in the best manner possible, you are probably better off spending a little extra money to make sure your campaign is launched and maintained correctly.
The major benefits of hiring a professional (individual PR specialist or PR firm) to launch your campaign are:
· Proper Campaign Implementation – Improperly composed or poorly pitched campaigns are the major downfall of many PR efforts. Poorly written, over-commercialized media releases; uncalculated, misdirected mass e-mailing of the release pitch; no follow-up media relations/media request fulfillment; etc.. Your first impression to the media is a lasting one – make sure it’s a good one.
· Media Contacts – Most PR agencies have established multiple media contacts over several years that can lead to much better and more numerous media placements for your campaign. Let their foot in the door benefit you.
· Efficiency and Effectiveness – PR specialists/agencies generate publicity full time, 8-12 hours per day and know the ins and outs, shortcuts and secrets to getting the job done better and quicker. Sure you could hang your own drywall or do your own plumbing, but do you have the tools, the time and the expertise to make it cost effective? I always tell my clients, “You do what you do well, I’ll do what I do well and we’ll collectively move this business further up the ladder.”
One caveat when it comes to choosing a professional PR agency or individual to work with – signing up for a higher priced campaign doesn’t necessarily mean you will get better results than a cheaper campaign. And the inverse is true as well. Over the past year or so, many “low-cost PR/publicity services” have begun to pop up all over the Internet. Ones that promise to write and launch a press release for as low as $99. They are low in cost – because frankly many are low in quality. Bigger is not necessarily better, and cheap does not always mean a good bargain.
If you have the time, tools and talent to launch and maintain your own campaign, you should definitely do so. If not – there are a number of public relations/publicity firms, specialists and services out there. Research to find the one whose services and fees match your business plan. Once business owners, entrepreneurs, and inventors learn more about their options when it comes to launching a PR campaign — many find that they can’t afford NOT to have one.

Todd Brabender is the President of Spread The News Public Relations, Inc.. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and websites.

(785) 842-8909

todd@spreadthenewspr.com

http://www.spreadthenewspr.com

Developing an advertising campaign. Does anyone know how to contact David Cook’s(American Idol) agent?

admin — Tue, 20 Apr 2010 21:12:38 +0000

Public Relations Q&A provided by users on Yahoo! Answers.
We’re trying to contact David Cook’s agent or publicity agent…or even David himself for that matter to offer him an advertising campaign job.

how a publicity campaign is made?

admin — Tue, 20 Apr 2010 19:14:44 +0000

Public Relations Q&A provided by users on Yahoo! Answers.

what are the new sales promotion campaigns and new product publicity campaign in marketing?

admin — Tue, 20 Apr 2010 17:51:08 +0000

Public Relations Q&A provided by users on Yahoo! Answers.

Members of Congress to be Pink Slipped!

Latest News — Wed, 18 Nov 2009 06:32:22 +0000

Voters in Washington are tired of being disappointed regarding their health care and other legislative efforts and have sent out 5 million “pink slips” to the members of Congress.

“These pink slips are a call for fiscally responsible and constitutionally responsible Americans,” said Rep. Steve King of Iowa.

The pink slips are a symbol of job dismissal. With Rep. Trent Franks, R-Arizona, saying members need to vote the will of the people or be fired in the next election.

Franks stood in front of plasterboards with dozens of the pink pieces of paper which had been attached, where he told reporters, “You are looking at just a sample of the 5 million pink slips that Americans have sent to Congress.”

Those Americans, he said, are “people who are saying to members of Congress that ‘we are fed up with the absolute out-of-control spending, and we are going to respond and do what we can to take our country back.’ ”

They dont mention which political party are being targeted as part of the campaign protest.

Although the website WorldNetDaily may hold some answers as in their online store for just $30 you can order to have one ( a “notice” ) delivered to every member of Congress.

The notices say lawmakers should oppose “government health care”, “cap and trade”, “hate crimes” and “any more spending”.

This campaign started in September and a commercial firm hired by the website delivers the “notices”.

World Net Daily, also offers such things as the online sale of a bumper sticker that says “You lie!” The words have become a slogan against a range of Democratic issues, popularized after an outburst in September by Republican Rep. Joe Wilson of South Carolina during a presidential speech about health care.