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What is SEO?

September 15th, 2009 dsevigny Leave a comment Go to comments

HOW SEO CAN MAKE MORE MONEY FOR YOUR BUSINESS:

SEO is a form of internet marketing that is performed to increase your site’s visibility in search engines like Google, Yahoo & AOL. By optimizing your website you are more likely to show up in the search engines results for keywords related to your service.

By ranking well for specific keywords potential customers are able to find your business through search engines – these customers are ready to make a purchase and are looking for the right company to do business with.

SEO is an affordable and highly effective alternative or supplement to paid advertising. Whether you are struggling to find customers or have all the business you can handle, it is never too late or too early to establish a dominating presence on the internet.

As web technology advances and more consumers turn to search engines to find products & services they need SEO is going to become increasingly paramount!

When consumers look online for your product or service is YOUR company website the first they find?

Think about this question as you read on.

When I refer to ‘your service’ just replace that in your mind with whatever product or service it is you sell.

How SEO will make money for your business

Andrea

Andrea

This is Andrea,

She, like 107 Million other consumers in America alone, uses search engines on a regular daily basis to find the products and services she needs.

Sometimes she will buy online, other times she will visit a store in person after researching prices in quality.

Today Andrea is in the market for ‘your service’!

There are 550 MILLION search queries every day. Of those 550 MILLION 35% are commercial in nature.

Andrea is one of the many people today who is looking for the service you provide – she has her credit card ready to buy online or in your store as soon as she finds you!

To find someone who provides your service, Andrea goes to her computer and opens Google, the most popular search engine on the web.

Andrea 'Googles' a Service YOU Offer

Andrea 'Googles' a Service YOU Offer

Like most search engine users, Andrea’s eyes are immediately directed towards the top 3 organic (non-paid) results to the left.

(50% of online buyers buy from the first 3 listings they see)

Andrea sees that Your Business is listed in the top 3 results and isn’t a paid advertisement.

results

Your position tells Andrea 2 things:

  • Your business is legitimate enough to have the non-paid endorsement of a major organization (Google), whom she trusts.
  • Your business is successful enough to outrank your competitors for the keywords she searched

Andrea does not know that you used Search Engine Optimization to attain your top rank in the search engine. It doesn’t matter to her.

Andrea is the new generation of consumers who are using the internet to buy/research products and services they need on a daily basis.

Will you be forgotten as the world moves online?

If Andrea were to search for your service would she find your business on the web?

LUCID SEO will match your business with the most effective keywords for your industry (keywords that will actually bring traffic!).

I will show you the actual number of hits each keyword gets each month by search users like Andrea who are looking for your business online RIGHT NOW!

FOR A FREE Keyword and website analysis:

CONTACT Dan Sevigny (SEO SPECIALIST)

Dan@LucidPublicRelations.com

207-266-7317

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