Responsibilities
Public Relations
- Building and maintaining media lists
- Drafting and sending pitches and media materials
- Managing media relations and conducting outreach on behalf of clients
- Writing media backgrounder documents for clients prior to briefings
- Reviewing incoming HAROs and Google Alerts
- Tracking all press coverage and clipping press hits
Social Media
- Drafting and posting Tweets, Facebook posts and Instagram posts
- Writing and editing blog posts and drafting copy for website articles
- Tracking and analyzing BIGfish and clients’ social growth and engagement
- Monitoring and implementing social media trends and best practices
Semester Project
- Creating and executing a communications plan for BIGfish
- Maintaining events/awards/speaking engagement calendars
- Identifying key industry trends and staying up-to date on current events
- Securing print and online coverage for BIGfish through targeted media outreach
Administrative Duties
- Attending meetings and taking notes
- Answering incoming calls
- Additional tasks as needed
