Online Reputation

The news cycle in today’s world is measured in seconds (on a slow day), and the Court of Public Opinion doesn’t take long to reach a decision. When a crisis strikes, we recognize that minutes are money. That’s why we start with your message, defining the argument and ensuring that your voice is heard.  LAPR specializes in highly strategic issues and crisis management for businesses and individuals experiencing unanticipated challenges in the marketplace – from rumors to recalls – and can respond to crisis PR issues within minutes. We understand why a crisis is referred to as a “defining moment,” and as a result, our haste is tempered by a thorough examination of every potential scenario before taking action.

IPOs, business and personal litigation, product recalls, trade disputes, environmental issues, warranty and product liability claims, sexual harassment and sexual discrimination cases, labor issues, criminal indictments, and a variety of sensitive domestic and international political issues are just a few of the issues we’ve dealt with. Our reputation for combining cutting-edge strategy with a quick-fire, aggressive attitude helps us get the results our customers want, whether it’s correct press coverage or none at all.  The relevance of organic media, as well as Google and other search engines as “media,” is recognized by LAPR. It’s vital to control internet search results for both organizations and individuals, make it easier to remove unwanted content, and help “own” key search phrases because they’re the first place people go when they’re looking for answers. We can re-engineer searches to drastically increase search engine results in Google, Bing, Yahoo, and other search engines using our unique abilities and algorithms. Our team uses a variety of tools, including websites, blogs, social media, interlinking, SEO copywriting, and more, to produce outcomes that have a direct impact on online search results.

We may use our abilities as a public relations agency to create/link to positive content, some of which we control, and employ aggressive search engine optimization strategies to help positive content increase in search results. We’re particularly qualified to assist businesses and individuals whose online brands have been harmed by a crisis, and we can help them redefine and develop their online reputations. We get it done, whether it’s online reputation management (ORM), framing a problem online, having your correct brand mirrored online, responding swiftly, or developing a creative cutting-edge plan.

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