Media Attention Sparks Flurry of Online Searches
The Flat Belly Diet, released in stores this week (previously available through mail-order), has enjoyed great success due to it’s overwhelming popularity and the flurry of Google searches that came as a result of an appearance on The Early Show (KCBS).
The sudden increase in web traffic was tracked and displayed by Google just hours after the morning show aired, featuring the Flat Belly Diet cookbook by Prevention Magazine.
Screen shot of Google Trends, a search trend monitoring site provided by Google – CLICK THE IMAGE TO SEE IT LARGER (Opens in new window)
Prevention Magazine holds the #2 & #3 positions in Google for the term “The Flat Belly Diet” as well as the highest paying and most visible Pay-Per-Click advertisement.
This means that when millions of people saw The Morning Show and then flocked online to find out more information; Prevention Magazine was there to give them that information and to sell them copies of their cookbook.
This is a classic example of internet technology complimenting mass media.