You might have heard that there is no “bad publicity.” The statement is anything but true. Only some people understand the importance and role of PR in successful marketing. Gone are the days when initiating a marketing campaign was enough to do successful brand publicity.
With increasing PR techniques and trends, brands and businesses not only need to understand what is bad public relations but also the difference between good and bad public relations. They must be extremely careful about what they put out for their consumers.
Whether you’re a startup or an established enterprise, learning bad public relations can help you plan your marketing and PR campaigns smartly.
According to Forbes, only a few people understand what the public relations industry does; they need to learn how to benefit from it.
The PR industry is typically the persuasion industry. It is a strategic communication process that creates mutually beneficial relationships between corporations and their public. In essence, you’re attempting to persuade your target market to advertise your services, support your brand, and acknowledge your achievements.
PR is all about developing narratives to advance your agenda through a story. It can also help your brand protect, improve, and develop a reputation through earned media, social media, and the media.
A competent PR firm such as Los Angeles PR analyzes the business, identifies positive and negative messages, converts those messages into stories, generates the best response, and handles damage control in an unfortunate event.
What is Good PR?
A successful PR effort reflects the principles of standard public relations. As a brand, you must carefully plan it to obtain favorable long-term effects on your business’s reputation and public perception. Remember that good PR is more than just planning a marketing campaign or press release to increase brand awareness.
Before we plunge into the discussion to describe bad PR, it is essential to understand what good PR is.
An effective PR:
- Informs and communicates to clients what they need to hear rather than what they want to hear
- Recognizes that the right “PR strategy” should be followed by excellent products or services; otherwise, it is only a wasted effort that can damage the reputation of the business and PR firm.
- Recognizes that an organic relationship between business and client is essential. It celebrates that in a new and inclusive way.
- Welcomes feedback and input from consumers, even if it’s negative.
- It provides a consistent stream of pertinent communication to both media outlets and its target audience, helps create and sustain brand support, and alters consumer behavior.
- Is responsive and proactive in a crisis and always uses well-planned- strategies if anything goes wrong.
What is bad public relations?
Bad PR is the opposite of what PR is meant to be. It denotes the existence of a marketing strategy devoid of any plan, technique, strategy, or goal. Here we have enlisted some of the most common problems that may come from bad PR:
Timing is crucial when producing any media to advertise a product or company. Specialists or people responsible for press releases often need to pay more attention to the market state and the ideal time for publication.
Wrong Choice of Language
Jargon and buzzwords do not impress media outlets and editors who have little time to read everything across their desks. Therefore, it is important to keep your wording plain when drafting press releases. You should speak to the listeners and consumers in a way they can relate to.
Unplanned or Poorly Crafted Press Releases
The purpose of a press release is to catch the readers’ attention, convey your point immediately, and provide additional details about the event or activity. However, your consumers will need to pay attention to your press releases due to omissions, protracted pitches, and poor format, among other things.
No or Little Follow-Up
If you want to make sure that you get the public relations experience and people hear you, you need to ensure that you’re prepared for follow-up questions that may come up from anyone. Many firms frequently lose potential customers as they need to prepare for this part.
When addressing the press media, do not exaggerate and generalize. If you want to appear like a confident and reliable brand, give your audience and consumers facts backed up by evidence rather than superlatives. Remember that general statements can make the audience or readers suspicious.
Press Releases without Purpose
Businesses should only issue press releases when they have important news to share. You don’t want to issue releases each time there is a minor change in your firm, as they won’t attract the attention of the audience, consumers, or readers. This will hurt the reputation of the company. Customers may hit delete if they become annoyed by the volume of communications you send out when something truly significant occurs.
When it is about outreach, it’s crucial to think creatively. You will only sometimes obtain the outcomes you want if you stick to one method to attract the target audience.
Bad PR, when it happens from time to time, often distracts your consumers. It doesn’t give you the desired result. Good PR, on the other hand, can do wonders while leading your business or brand to success.
If you’re new to PR and want to make a difference through your public relations campaigns, rely on renowned PR agencies such as Los Angeles PR.
Professional PR specialists have in-depth knowledge and experience in planning and executing public relations strategies to help your business thrive.
Vincent Redelli, owner of Los Angeles Public Relations, has over 25 years of public affairs, consumer, crisis management, and business management experience. His experience and skills over the years have helped the company become one of the leading public relations players in the market. He works with clients, going the extra mile to deliver results.