Entrepreneurs and businesses that rely on celebrities to endorse their products fall into different categories. There’s no denying that a celebrity pitch is one of the tried and tested strategies that can offer quick brand recognition. The benefits are that celebrities can add characteristics and personalities to the brand to improve product adoption and awareness.
According to the recent Market Research and American Public Opinion Survey, 72 percent of customers who purchased products backed by popular figures admitted that famous endorsers grab their attention to make a buying decision. If successful, the celebrity endorser contributes to adding value to products.
Today, the phenomenon of PR celebrities in the field of entertainment and sports has evolved. Now, people are more interested in celebrity information. Famous personalities from the entertainment industry or sports field need powerful branding to market their fame and potential skills to connect with a specific group.
That is to say, it’s not only the businesses that need celebrity endorsement nowadays. Celebrities need significant campaigning to create and maintain their public image. So let’s plunge into the details to learn more about PR for celebrities.
Table of Contents
What Is PR for Celebrities?
Public relations or PR typically differs from promotion in terms of money you invest in media coverage and your control over the campaign. With advertising, you can control the message as you fund the campaign. This is the main difference between PR and advertising.
However, it is different for PR as you have relatively less control over the message you send because you ask writers, bloggers, and social media outlets to mention you. Most PR activities involve creating e a large contact list of various media professionals and informing them about the client.
Moreover, PR for Entertainment and Sports’ celebrities also includes developing events and activities the client is associated with, forwarding press releases to different media outlets, searching for news related to the client, and responding on behalf of the celebrity client.
Simply, PR celebrities are about creating a comprehensive plan to get clients in the news.
Why Hiring Professional Agency for PR for Celebrities?
Managing celebrity PR requires experience and relevant contacts in the field to improve public image and reach. The marketing agency works with the most recognized musicians, actors, and filmmakers to help them promote individual voices and brands.
PR celebrity offers marketing agencies the opportunity to provide solid brand awareness and comprehensive social media coverage. They simplify PR and promotion options by offering various comprehensive solutions to agents and celebrities.
It’s worth noting that the PR celebrity may take many forms. Most forms are concerned with enhancing the public figure’s reputation, fame, and brand. One of the basic PR celebrity functions is to serve as a “press officer.” It generally involves coordinating with the public (related to the project), reacting to various media requests, and establishing partnerships with the studio, production companies, record labels, and other related agencies.
Celebrity PR further includes monitoring coverage of celebrities, assessing it for sentiments, and forwarding it for clarifications and corrections required. It also involves;
• Fielding media requests,
• Liaising with partner firms
• Managing interviews
• Ghosting public statement, depending on the clients and perks such as the early sight of television, film, or show, accompanying them to different media appearances, premieres, screenings, or album launch parties
Note that this description or role of a PR celebrity can vary based on clients’ type and working environment.
A reputed PR celebrity agency deals with;
• Celebrity Appearances
• Detailed social media campaigns
• Celebrity websites
• Agency business profiles
• Public figure profiles
• Crisis Management
In addition to offering these services, PR celebrity marketing agencies offer the following:
Learn Brand Plan of Celebrities
Many celebrities have a marketing and promotion team to help them create a unique brand. Marketing managers in the agencies carry out the branding and sign actors, politicians, athletes, actors, and other popular individuals.
The brand representative from the marketing agency learns the audiences the celebrity wants to reach and the message they want to give. Regardless of how popular the clients are, an experienced PR marketing agency makes an effort to help them push the message ahead.
The agency has a wide network of editors, journalists, bloggers, writers, and social media influencers for coverage. With wider PR coverage, more clients can improve their public image. As mentioned above, the size of your contact list plays an important role. Clients or celebrities prefer working with PR agencies that can develop stories for specific media outlets.
Improve Social Media Marketing
PR for celebrities’ campaigns includes expert use of social media platforms. Professional marketing agencies have an in-depth understanding of how social media platforms such as Facebook, Snapchat, Instagram, Twitter, and YouTube work for celebrity PR campaigns.
They know the technical side of these platforms. They know how to make your celebrity posts and videos go viral. The agencies generate users and followers for celebrities to increase media coverage and keep them in the public eye through social media daily or weekly.
One of the tasks is to update and maintain celebrities’ websites. These include work history, biographical info, appearance, and video schedule. PR experts leverage social media platforms and social media marketing to improve positive visibility of celebrities.
Understand Crisis Communication
The cancel culture is quite common nowadays. As per Reputation Today’s survey, it is crucial for celebrity publicists to know how they can address negative publicity and scandals. In such a situation, the agency works with celebrities’ agents, managers, record companies, marketing teams, and sponsors.
As PR publicists, professional marketing agencies like Los Angeles Public Relations don’t wait for a crisis to occur to train clients on how to deal with or respond to negative publicity. The teams at PR agencies organize and rehearse interviews and role play with aggressive reporters asking tough questions.
Training is essential as bad media coverage can damage the reputation of celebrities, especially if they’re dealing with arrest, suspension, or divorce. Expert PR agencies can help celebrities write responses to press coverage comprising apologies, explanations, and denials. Experts turn these responses into website posts, tweets, videos, and press releases.
Create a Comprehensive Corporate Relationship
Celebrities make a good amount of money from product endorsements compared to their work. Take examples of Tennis stars such as Roger Federer and Serena Williams, who make a few million from winning matches but earn tens of millions from brand endorsements.
Professional celebrity publicists or PR for celebrities specialists collaborate with corporate sponsors of clients. If the celebrity is a beginner in their field, the professionals help them find potential financial support and sponsors. The expert PR for a celebrity agency pitches the client.
It usually happens if the client has just started and needs strong PR management.
Celebrity Publicists –What Makes them Different?
One skill that makes PR for celebrities different is interpersonal and communication skills. The celebrity publicists have in-depth knowledge of the world. They get along with sponsors, managers, media reporters, stylists, and different media outlets.
They have technical skills and expertise in creating impactful social media campaigns. The publicists work with clients’ studios, agencies, teams, and labels. They understand basic defamation and media law to ensure they send media messages that work for the clients. For instance, the client can be an influencer who promotes the products from the website to tell fans about the features.
If PR publicists use an affiliate link to generate revenues or the client gets money for product endorsement, they need to reveal that the client uses paid endorsement. Celebrity PR has visual nature; it includes making videos, posting high-quality pictures, and audio clips.
Publicists also oversee photos and video shoots and work with professional videographers, filmmakers, and photographers. They understand the basic lingo and terms of media professionals.
Celebrity publicists work like personal assistants to improve celebrity image in public. Celebrity PR can include scheduling media coverage, appearances, interviews, booking flights, and hotel rooms, making reservations, and assisting in other personal tasks.